In addition, the fact is that product stopped in the stock is also money stopped. And focusing on applying some types of digital release can help you recoup the investment you made in purchasing the goods faster. That said, let’s cut to the chase: Understand below and search for seller center Shopee
- Invest in a pre-release
- Use your leads to jumpstart the launch
- Run a campaign to capture leads
- Invest In A Pre-Release
Please do not stop talking about a product only when it is already being sold. Creating a sense of newness is one of the powerful tools for making a digital release. By learning how to pre-launch, you make your audience wait for the product that will be sold “soon.” This “anxiety” generated around the item can be very beneficial to make sales explode in the first few days.
With that, you can start using other mental triggers such as urgency and scarcity. Just remember not to frustrate consumer expectations. Make a pre-launch that is in line with the reality of the product so your customers won’t feel disappointed. The purpose of the pre-release is to generate the “wow” effect and not “wow, but was that it?”.
- Use Your Leads To Jumpstart The Launch
When you already have a customer base in your database, you must know how to use them to launch products. These people already know your business, and it’s much easier to convince them to purchase than it is to convert new customers who have never heard of your business.
One of the ways to communicate with your base is to share exclusive benefits with the bottom of customers who are already registered with your company. With that, you make them feel important and interested in acquiring something before everyone else, with a unique advantage.
- Run A Campaign To Capture Leads
Using the leads in your base is a great sales opportunity; however, keeping the continuous capture of new information should also be a concern and a strategic part of the launch actions. The capture of leads is an important marketing strategy for e-commerce and must be present in activities concerned with how to launch a product.
Put pop-ups on your website encouraging customer registration, using arguments such as “receive news and discounts,” use social media to capture leads, create banners to take to landing pages of “Come there and click here. Be the first to know”, and more.